Many webmasters get themselves stuck at CTR of 1-2%.This CTR is not bad at all unless you have very strong traffic.But if don't get much traffic, this CTR is not sufficient.Increase in CTR will surely increase your earnings.
Here are few tips to increase your CTR:
1.Placement of Ads:It is most important point to be considered when we talk about CTR.Google has statistically found that the Ad placements at the top of your page return best results.
The visitor will come across your Ads easily if they are placed very near to the main content of your page.
The dark spots mentioned have been found to very good results.It represents the part of your blog/website just above the posts/main content.Try to use a 468x60 banner there.
The blocks in orange also have good returns associated with them.It mainly include the large banners either at top or bottom of your page.
Using other placements is not really very helpful.The visitor will be able to differentiate between Ads and contents.


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